"The Power of One" is a very interesting chapter in Citizen Marketers. It entails an
anectdote about some brothers who shook the Apple tree at its very base. What i mean by apple tree is the company Apple and the firecracker video posted by disgruntled consumer Casey
Neistat.
It all started when he noticed that his
iPod battery suddenly died on him after the
warranty had expired. He of course, contacted apple support and the apple store, but he was told that the battery replacement would cost more than the
iPod itself.
Neistat, a 22 year old took matters into his own hands by creating a video which caused a huge ruckus on the
Internet. It was such a ruckus that the people at Apple were
beginning to get worrisome. The video was called "
iPod's Dirty Secrets" and it underlined the replacement problem.
In what some say apples response is a battery replacement program which would cost $99, but was later reduced to $57.
This is just one of the many ways that the average
citizen of the Internet can get across their problems.
I feel personally that a lot of people do not understand that if they focus their complaint to the public it might get more recognition than your average corporate response, which is generally neglect. I know that there are plenty more types of these videos for the future, everyone has a
whistle with the
Internet and if it is
bl owed just right you might solve something.