RSS is possibly the best tool for sifting the tons of cluttered irrelevant information that exists on the internet. Newspaper readership has steadily declined with the invention of the internet. Now that newspapers have shifted their focus to the internet there remains one last problem. Where to put the advertising????
We see them put it in front of the CNN video clips, which we are forced to watch. But the others are just easily ignored on the side of the screen, even the pulsating ones. Pop-up blocker already came.
Now comes RSS, a trick still only practiced by a small percent, however deadly. RSS feeds are the cement on top of the coffin, this almost ultimately eliminates advertisements meant for newspapers. The person who solves this problem will be the richest man/woman in the world.
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I agree, RSS should stand for Really Sweet Stuff. Besides the fact that everytime I get on RSS I have about 700 new feeds!
ReplyDeleteAdvertisers just simply can't rely on news media anymore. With the decline of news paper readers, advertisements have no success in that field. RSS has definitely created a further challenge for the advertising business. Maybe this will cause the shift we're all waiting for, media no longer run by advertising and corporations, but what viewers and readers really want!
I agree that RSS limits the advertising content shown on web pages. I do believe that it is a good tool to use if you want to only focus on your content and avoid advertisements. Although you may believe that RSS carries little advertisements, ad companies have strategically place product placements on news, videos, and any other sort of web pages we all use.
ReplyDeleteIn Response to Joe's Comment: Viral marketing, anyone?
ReplyDeleteThat is one of the key challenges facing advertising agencies today, and I think it's a much needed challenge, too. While print media is far from being dead, and advertisements take many shapes and forms, it is harder to place advertisements on media like RSS feeds. However, it is a double-edged sword. Sometimes the sites need the advertisers' endorsements to keep funding their work.
But seriously, anyone who wonders why it's been so hard to find a buyer for the Austin American Statesman needs to do a little more research, or just look around the internet for a while.