Cluetrain

The Cluetrain Manifesto highlights some interesting topics concerning new markets and social medias.
1. Markets are conversations.

This idea alone is very interesting because this seems to be one of the first documented account of how important a conversation can be on the internet.

2.Markets consist of human beings, not demographic sectors.

This idea is backed by the influence of blogging and its increasing democratized power.

53. There are two conversations going on. One inside the company. One with the market.
This illusrates the importance of the blogosphere. The most important ideas outlined in the "manifesto" are ideas which emphasize the relevance of social media and web 2.0.
This is what web 2.0 allows us to do, this interaction should keep a company alive, if it participates. The manifesto has a good focus on companies being too distant with their markets and not directly communicating with them, which is what social medias allow.
My question to my peers.... Do you really think all companies will die if they don't take part in the interaction?? And aren't there companies that really don't matter directly to their consumers?