E-Book Blogger, which could only have been blogged

OK this article has a lot of interesting information in it. Information that can be useful to all bloggers. The most interesting point he makes is about the 'Magic Middle'. This middle class of bloggers tends to write about issues that are relevant on a personal level. These people tend to influence customers and people by their online blogging communities on a more real and personal level.
These are things i can agree with because you may be able to pitch and protect your product online, but actually touching real people is the key element, and just offering or recommending a product does not do that. Human emotions have to be conveyed some how so that person can feel important on an emotional level. However, it seems like doing this through the Internet would be much harder. This all relates back to the Cluetrain manifesto idea about each conversation being a market.
I do not necessarily agree with all his statements, like when he compares journalism to blogging, but he does correct himself.
Today I thlink this statement would have writers' knees buckling and people like Brokaw Broke and in Awe. Journalism, for me, does not coincide with blogging. While they are both effective ways for reaching an audience blogging still does not have the same reputation. In part because blogs are loaded with opinion, unidentified sources, and for the most part lacking substantial language and spelling use. Also because it generally requires no formal education and is not backed by any legitimate organization. While there is still good and reliable information being blogged, there is still an enormous number of people that cannot be trusted. Good example of this is his e-book, where there are frequent misspellings. With each misspelling his argument loses validity.