RSS the last nail in the coffin holding the newspaper.

RSS is possibly the best tool for sifting the tons of cluttered irrelevant information that exists on the internet. Newspaper readership has steadily declined with the invention of the internet. Now that newspapers have shifted their focus to the internet there remains one last problem. Where to put the advertising????
We see them put it in front of the CNN video clips, which we are forced to watch. But the others are just easily ignored on the side of the screen, even the pulsating ones. Pop-up blocker already came.
Now comes RSS, a trick still only practiced by a small percent, however deadly. RSS feeds are the cement on top of the coffin, this almost ultimately eliminates advertisements meant for newspapers. The person who solves this problem will be the richest man/woman in the world.

Advocation

Is it the task of advocates to seek validity or to win at any cost??
What do you think? Should the advocate be able to use anything at his/her disposal or are there really strict ethical implications that apply??